Use Cases

Jewellery B2B

Laval Europe serves jewellery professionals, with a very large, detailed and technical catalogue. Disappointed by a solution tested in the past, the team had high expectations.

Implementation was fast. After a few customisation adjustments, the teams were won over by the quality of the answers, for customer service as well as for product recommendations.

A specific escalation by regional and international zone, routing each request to the right customer service agents, was set up entirely by Cleed.ai, without any technical work on the client side.

Fashion

The French fashion brand SixSoeurs, built on Shopify, wanted to deliver a more refined and personalised shopping experience while increasing online sales.

Using the metadata of its product catalogue, the Cleed.ai Assistant guides customers with highly relevant fashion advice, just like a personal shopper.

It suggests complementary or alternative items with smart cross-sell and upsell, helping customers find the right styles effortlessly.

The Assistant also works hand in hand with the human sales team, who can take over conversations whenever available for high-value interactions.

This hybrid approach lets SixSoeurs combine automated efficiency and human expertise, for a premium and scalable customer experience.

Municipality

The City of Rueil-Malmaison first contacted Cleed.ai to set up a conversational AI assistant on its website, after trying the tool on another local authority’s site.

Won over by the quality of the tool, the city then deployed an internal AI agent for its staff.

Cleed.ai then integrated its conversational AI into the city’s physical reception robots, multiplying their performance and guaranteeing high-quality answers based on an always up-to-date knowledge base.

Gourmet food & wine

BienManger.com offers a large catalogue of around 10,000 gourmet food and wine products. Already equipped with Zendesk and an existing chatbot, the team was looking for a more powerful solution.

Cleed.ai adapted to their custom catalogue and delivered high-quality answers, especially in product recommendations and upselling, for example suggesting the products needed to complete a recipe.

The team particularly values being able to regularly fine-tune the assistant’s behaviour in specific cases, to stay as close as possible to their expectations and guarantee an excellent customer experience.

Sportswear

Kulte is a reference brand in the sportswear world.

The founder and his agency were won over by the simplicity of the Shopify integration, the quality of the product recommendations and the wide range of customer service topics that could be handled automatically.

The assistant even goes as far as size advice, using size charts that are hard for a human to handle quickly.

Municipality

The City of Suresnes used Genesys as both its CRM and its chatbot, and wanted a more powerful conversational AI assistant. After a market study and tests of several solutions, the city selected Cleed.ai.

The need went beyond high-quality answers: the assistant had to connect to the whole Genesys environment, both for escalation to agents and for managing the document base coming from Genesys.

The tool now saves the teams more than 200 hours of work per month.

Education

The ARBS Association is transforming the French education sector by equipping schools and educators with digital tools to manage and share educational content more effectively.

One of the key challenges was integrating a massive event planning file: an Excel document with over 40,000 raw data entries from many institutions across different cities. The Cleed.ai Assistant turns this complex dataset into precise, structured answers through a smooth conversational experience.

Results:
- Users access key schedules and programme information instantly, without searching through complex documents,
- 91% satisfaction on automated answers, even for nuanced or technical questions,
- Up to 15% of website visitors actively use the Assistant.

The Assistant also provides insights into conversations, helping ARBS optimise its site content and internal customer service processes by highlighting recurring questions and pain points.

Metropolitan authority

After a call for tenders bringing together 28 different solutions, the Métropole du Grand Paris selected Cleed.ai for its “ApproprIAtion métropolitaine” programme, bringing generative AI to the business teams of 18 local authorities.

The need: a single, sovereign tool, CoAgent, combining three modes:
- Conversational search across each authority’s own documents (deliberations, procedures, HR guides…), its website and a shared base of reference sources (service-public.fr, Vie-publique, CNFPT, CNIL…), with sources shown under every answer,
- Writing assistance to shorten, rephrase or change the tone of a text, with a before/after comparison,
- Document generation from templates: minutes, letters, municipal orders, internal memos.

Authorities are trained on site, and the platform keeps evolving based on staff feedback: document visibility by department, user roles, wider file formats.

The project is framed by a tripartite GDPR agreement between the Métropole, the municipalities and Cleed.ai: data is never used to train models and is never shared between authorities.

With CoAgent, staff can work up to 3 times faster on research and writing tasks, with built-in usage and frugality indicators (estimated CO₂ and energy use).

Perfumes

Maison Francis Kurkdjian, one of the 75 Maisons of the LVMH Group, has partnered several times with Cleed.ai to deliver a unique, high-end experience during key gifting moments such as Mother’s Day, Christmas and Valentine’s Day.

The goal: help customers find the perfect gift, in a category where choosing a fragrance online is particularly complex, even more so for someone else.

Cleed.ai built a tailor-made Gift Finder, deployed on the brand’s 5 international websites (FR, UK, IT, DE, ES) in 5 languages.

Key features:
- Personalised recommendations based on a tailor-made scoring system,
- Real-time connection to each country’s catalogue via API (Salesforce Commerce Cloud), with automatic normalisation,
- Several formats: popup, chatbot, dedicated page or product page section, on desktop and mobile,
- Full alignment with the Maison’s visual identity, with dynamic product display and enhanced calls to action,
- Performance tracking via Matomo (usage, add-to-cart, conversion of users vs non-users).

Results:
- A strong impact on conversion, confirmed by the brand,
- An experience fully aligned with luxury standards,
- Security approval from LVMH Beauty Tech,
- A scalable solution, successfully reactivated for each key gifting campaign.

Swimwear

Gili’s, the eco-designed, B Corp-certified swimwear brand, is growing fast and regularly expands its collections. Providing fast, reliable, 24/7 customer service, before and after purchase, has become key to satisfaction and conversion.

The Cleed.ai Assistant handles the most frequent questions automatically, combining:
- Conversational AI and decision trees,
- A smooth handover to a human agent when needed,
- Access to the back office, a continuously updated knowledge base and even the in-store teams, for the same quality of answers as the brand’s own advisors.

Fully connected to their PrestaShop store, the solution syncs the catalogue in real time (sizes, availability, new arrivals) and uses order information for smooth post-purchase support.

A size recommendation feature also helps reduce returns, while ongoing collaboration with the internal teams keeps product information, launches and customer feedback up to date.

Key results:
- 98% customer satisfaction on automated answers,
- A modular, scalable solution that adapts to the brand’s processes and growth.

Footwear

Manfield, part of the ManBow group (Bowen, Fairmount, Charles Kammer, Colisée Paris, Alfred Sargent, and distributor of Castaner, Paul Smith, Officine Creative, Sebago, Heschung and Birkenstock), makes digital growth a strategic priority alongside its network of boutiques.

Since 2019, the group has relied on Cleed.ai for both product advice and customer service, combining AI automation with human escalation.

In 2023, Manfield added a Size Advice widget to its product pages, adapted to each product type and recommending sizes based on:
- the customer’s size in other brands or models,
- foot width and fit preferences,
- regional size standards (EU, UK, US…),
- each model’s specific characteristics.

The assistant is also connected to the boutiques (availability, try-on information) and to the internal teams, who keep the knowledge base up to date with new collections, sizing feedback and frequent questions.

Key results:
- Up to 6× higher conversion among assistant users vs non-users,
- Better understanding of products and sizes,
- A smooth balance between automation, personalisation and human support.

Wine and Spirits

As part of the Dare LVMH innovation program, Moët Hennessy USA selected Cleed.ai to design an AI-powered conversational assistant dedicated to the Wine & Spirits industry — a sector where product knowledge and guided advice are key to purchase decisions.

The goal: replicate the expertise of a sommelier online, by helping customers clarify their needs and discover the ideal products through a personalized and immersive experience.

In record time, Cleed.ai developed a fully customized recommendation engine, capable of understanding and leveraging:
- Drink type (champagne, whisky, wine…),
- Flavor profiles and taste preferences,
- Event type and number of guests,
- Descriptive product tags and catalogue metadata,
and brand-specific product positioning.

The result is a smart product advisor, able to recommend the perfect package of bottles for each context, helping users make confident and high-value decisions — whether it’s for gifting, events, or personal enjoyment.

Thanks to Cleed.ai’s modular architecture, the assistant was delivered with speed, precision, and a seamless alignment with Moët Hennessy’s luxury standards.

Leatherware

Jack Gomme, the Parisian leather goods and accessories brand with a practical, minimalist touch, has several boutiques and many resellers worldwide.

The e-commerce team wanted to improve the online customer experience and connect the stores with the website.

Cleed.ai deployed its AI assistant, trained on the brand’s products and connected to the back office and boutique stock, to answer most questions instantly, 24/7.

For more specific requests, Cleed.ai’s trained human agents take over, so every customer always gets a precise answer.

Municipality

Levallois offers a wide range of services (education, health, environment, sport, online services…), making it hard for visitors to find what they need. The citizen relations department received many calls and emails about information already available on the website or in PDFs.

While finalising its website redesign with an agency, the city wanted to offer the best possible experience. After a call for tenders, Cleed.ai was selected among the solutions on offer.

The objective: let users ask any question freely, without decision trees.

The result: the quality of the answers, the ongoing support to fine-tune them, and the integration of the city’s own content (web pages, PDFs…) made the difference. Levallois now offers a 24/7 online experience that is unique on the market.

Decoration

Insidy is both an online interior design marketplace and a decor studio. The team noticed that many visitors were dropping off due to a lack of product information — and saw an opportunity to improve the buying journey while generating qualified leads.

In just 48 hours, the e-commerce manager implemented the Cleed.ai assistant: a fully automated, always-on conversational agent able to deliver precise and contextual answers to product-related questions.

What makes the solution unique:
- A knowledge base enriched with Insidy’s own design expertise (interior styling, usage, visual harmony),
- Computer vision applied to product images to identify styles, materials, and color compatibility at a glance,
- Mobile push notifications to re-engage visitors and drive action,
- A contextual, conversational UX that combines smart automation with editorial value.

Key results:
- ROI achieved in the very first month, thanks to reduced customer service costs and increased conversions,
- A significant boost in conversion rates among assistant users,
- Lead generation fully aligned with the brand’s business goals.

This fast, no-code deployment is a strong example of how AI can act as a scalable sales and service accelerator — without compromising the quality or emotional resonance that defines the home decor space.

Legal training

Formacast is an online learning platform for professionals in the legal and real estate sectors, aiming to digitise and automate the training journey while keeping a high level of interaction and personalisation.

Thanks to Cleed.ai’s modular architecture, a tailor-made solution was developed, featuring:
- Stripe payment (subscriptions or one-time purchases),
- A live conversational coach powered by generative AI,
- Smart quizzes whose difficulty adapts to the user’s answers, with AI-generated questions,
- The full quiz journey: onboarding, adaptive quizzes, satisfaction survey and certificate sent by email,
- A semantic search engine connected to a legal knowledge base (including Légifrance and legal PDFs),
- Speech-to-text and text-to-speech for accessibility,
- A performance dashboard with detailed analytics and progress tracking.

Formacast can now offer a complete, interactive and certifying training programme, blending automation, adaptability and human coaching.

Swimwear

Oséree is an Italian luxury swimwear brand.

Its customer service team was overwhelmed by questions and needed support, with a mix of automated and human answers.

Cleed.ai plugged its Shopify app into the store: in addition to the live chat, the assistant offers an advanced product search with custom filters.

It also centralises Instagram direct messages, so every conversation is followed up in one place, for smoother and more responsive communication.

Fashion

L’Exception, a leading French premium multibrand concept store with over 400K monthly sessions, was ranked #1 in Customer Experience in France by Capital, ahead of players like Zalando.

Behind the scenes, the founder and the customer service team were overwhelmed by requests and lacked tools that matched their high standards.

Cleed.ai was first introduced with a tailor-made Gift Finder for the holiday season. Following its success, an AI Personal Shopper was deployed across the whole catalogue.

To further reduce pressure on the team, a Customer Service Assistant was then implemented, combining:
- Decision trees,
- Real-time API connections to Zendesk and order tracking systems,
- Automated answers with handover to agents when needed.

Finally, a Size Advice widget was added to product pages, especially for shoes and fashion items, taking into account:
- Brand-specific sizing,
- International size conversions,
- Foot width and fit preferences.

The result: a scalable, always-on assistant that improves both conversion and operational efficiency, without compromising the premium experience.

Drinks

Osco Drinks operates in a specific sector, where many of the questions customers ask are about information that is not on the website.

The team particularly appreciated being able to adapt the answers to its branding and specificities, especially for product recommendations and advice.

The connection to the Shopify catalogue was seamless, and the team values being able to request adjustments when needed, as well as the responsiveness of the Cleed.ai team.

Tourism

Finding France operates in tourism, where every word counts in every language: particular care was given to translations, down to the shortest words.

Beyond a simple chatbot, Cleed.ai built a true conversational search engine, launched directly from the site’s search bar and developed tailor-made, as the site did not have one.

The Finding France teams value going further than a simple search, offering visitors the same experience as with a travel advisor, and generating qualified leads when visitors need a personalised quote.

Consumer mediation

Médiation Consommation Fevad handles requests from consumers facing often complex legal issues, which take time to process.

With around 600 requests per month, the time saved exceeds 200 hours, more than one full-time position.

When a request needs to be escalated to a human agent, the teams receive the full conversation along with a summarised analysis, giving them the clearest possible view and saving as much time as possible on each case.