Use Cases

Swimwear

Gili’s, the eco-designed swimwear brand and B Corp-certified company, is experiencing rapid growth and regularly expanding its collections. In this context, providing fast, reliable, 24/7 customer service, both pre- and post-sale, has become essential to improving satisfaction and conversion.

The Cleed.ai Assistant was deployed to handle the most common questions automatically, combining:
- A smart conversational AI chatbot with decision-tree logic,-
‍Live human handover when needed,
- Access to the brand’s back office, a continuously updated knowledge base, and even in-store teams — ensuring the same level of quality as the brand’s own advisors.

Fully connected to their PrestaShop platform, the solution enables:
- Real-time sync of the product catalog (sizes, availability, new arrivals),
- Live integration of order information into the knowledge base, allowing for smooth, automated post-purchase support.

Additionally:
- A Size Recommendation feature was implemented to reduce returns and guide purchase decisions,
- Ongoing collaboration with internal teams ensures that product info, upcoming launches, and customer feedback are continuously fed into the knowledge base,
- Integration with physical store teams enables localized responses based on in-store availability.

Key results:
- 98% customer satisfaction on automated answers,
- A scalable solution, built on modular architecture, tailored to support brand-specific processes and future growth.

Perfumes

Maison Francis Kurkdjian, part of the LVMH Group’s 75 Maisons, has partnered several times with Cleed.ai to deliver a unique, high-end customer experience, especially during key gifting moments such as Mother’s Day, Christmas, and Valentine’s Day.

The goal: help customers find the perfect gift, in a category where choosing a fragrance online can be particularly complex — especially when it's for someone else.

Cleed.ai developed a custom-built Gift Finder, deployed across the brand’s 5 international websites (FR, UK, IT, DE, ES), available in 5 languages.

‍Key features:
- Personalized product recommendations based on a custom scoring system (no AI required for the first version),
- Real-time product catalog integration via API with Salesforce Commerce Cloud, and automated normalization across different markets,
- Seamless integration across formats: popup, chatbot, dedicated page, or embedded in product pages, with responsive design for desktop and mobile,
- Full alignment with the Maison’s visual identity, including dynamic product display and enhanced CTAs,
- Conversion tracking via Matomo (usage volume, add-to-cart behavior, and comparison of user vs. non-user performance).

‍Results:
- Significant impact on conversion rates, confirmed by the brand,
- A refined customer experience fully aligned with luxury expectations,
- Security approval obtained from LVMH Beauty Tech,
- A scalable, re-usable solution, activated multiple times with success for key campaigns.

This project demonstrates that highly personalized experiences — even without heavy AI — can be powerful business drivers for premium brands.

Footwear

Manfield, part of the ManBow group — which includes brands such as Bowen, Fairmount, Charles Kammer, Colisée Paris, and Alfred Sargent, and distributes labels like Castaner, Paul Smith, Officine Creative, Sebago, Heschung, and Birkenstock — sees digital growth as a strategic priority alongside its strong network of physical boutiques.

Since 2019, the group has relied on Cleed.ai to enhance both customer support and product advisory, combining AI automation with human escalation (externalised agents provided).

In 2023, Manfield expanded the Assistant’s role by integrating a Size Advice widget directly into the product pages. This feature adapts to the specificities of each product type, and provides recommendations based on:the user’s size in other brands or categories,foot width and fit preferences,regional sizing standards (EU, UK, US, etc.),and even model-specific characteristics.

Beyond the Assistant itself, Cleed.ai is connected to:
- the physical stores to retrieve product-specific details (availability, try-on info),
- the internal teams, who regularly contribute to updating the knowledge base with new collections, sizing feedback, and frequent customer questions.

Thanks to Cleed.ai’s modular and scalable architecture, the solution is fully aligned with Manfield’s multi-brand strategy and adaptable to their evolving needs.

‍Key results:
- Up to 6× higher conversion rate among Assistant users vs. non-users,
- Increased product understanding and sizing confidence,
- A seamless blend of automation, personalization, and human support.

Fashion

L’Exception, a leading French premium multibrand concept store with over 400K monthly sessions, was ranked #1 in Customer Experience in France by Capital — ahead of players like Zalando.

But behind the scenes, both the founder and the customer service team were overwhelmed by incoming requests and lacked scalable tools to maintain their high standards.

Cleed.ai was first introduced with a tailor-made Gift Finder, launched during the holiday season to help users navigate the complex catalog and find the right gifts. Following its success, we deployed a full AI Personal Shopper experience across the entire product range.

To further reduce pressure on the team, we implemented a Customer Service Assistant, combining:
- Decision-tree logic,Real-time API connections to tools like Zendesk and order tracking systems,
- Automated responses and handover to agents when needed.

In the final phase, L’Exception added a custom Size Advice widget on product pages — especially for shoes and fashion items, to help reduce returns. The assistant takes into account:
- Brand-specific sizing,
- Shoe size across different countries and brands,Foot width and fit preferences.

This modular, API-connected solution offers L’Exception a scalable, always-on assistant, enhancing both conversion and operational efficiency — without compromising on the premium feel of the user experience.

Wine and Spirits

As part of the Dare LVMH innovation program, Moët Hennessy USA selected Cleed.ai to design an AI-powered conversational assistant dedicated to the Wine & Spirits industry — a sector where product knowledge and guided advice are key to purchase decisions.

The goal: replicate the expertise of a sommelier online, by helping customers clarify their needs and discover the ideal products through a personalized and immersive experience.

In record time, Cleed.ai developed a fully customized recommendation engine, capable of understanding and leveraging:
- Drink type (champagne, whisky, wine…),
- Flavor profiles and taste preferences,
- Event type and number of guests,
- Descriptive product tags and catalogue metadata,
and brand-specific product positioning.

The result is a smart product advisor, able to recommend the perfect package of bottles for each context, helping users make confident and high-value decisions — whether it’s for gifting, events, or personal enjoyment.

Thanks to Cleed.ai’s modular architecture, the assistant was delivered with speed, precision, and a seamless alignment with Moët Hennessy’s luxury standards.

Decoration

Insidy is both an online interior design marketplace and a decor studio. The team noticed that many visitors were dropping off due to a lack of product information — and saw an opportunity to improve the buying journey while generating qualified leads.

In just 48 hours, the e-commerce manager implemented the Cleed.ai assistant: a fully automated, always-on conversational agent able to deliver precise and contextual answers to product-related questions.

What makes the solution unique:
- A knowledge base enriched with Insidy’s own design expertise (interior styling, usage, visual harmony),
- Computer vision applied to product images to identify styles, materials, and color compatibility at a glance,
- Mobile push notifications to re-engage visitors and drive action,
- A contextual, conversational UX that combines smart automation with editorial value.

Key results:
- ROI achieved in the very first month, thanks to reduced customer service costs and increased conversions,
- A significant boost in conversion rates among assistant users,
- Lead generation fully aligned with the brand’s business goals.

This fast, no-code deployment is a strong example of how AI can act as a scalable sales and service accelerator — without compromising the quality or emotional resonance that defines the home decor space.

Swimwear

Oséree is an Italian luxury swimwear brand.

The Customer service teams were overwhelmed by questions and needed a tool to externalise it (with a mix of Human & Automated answers).

In addition to the Live chat, the Assistant provides a better search experience thanks to the advanced search, with customised filters. Furthermore, the Assistant also offers the possibility to manage their Instagram account Direct Messages through Instagram API. The merging of these messenger platforms enables a better follow-up and a better fluidity thanks to its diversity of features that enables a fluid communication channel.

Fashion

The French fashion brand SixSoeurs, built on Shopify, was looking for a way to deliver a more refined and personalized shopping experience while increasing online sales.

By leveraging the metadata from its product catalog, the Cleed.ai Assistant is able to guide customers with highly relevant fashion advice, mimicking the experience of a personal shopper.

It suggests complementary or alternative items with smart cross-sell and upsell logic, helping users discover the right styles effortlessly.

The Assistant is also designed to work seamlessly with the human sales team, who can take over conversations whenever available, offering a more human touch to high-value interactions.
‍
This hybrid approach allows SixSoeurs to offer both automated efficiency and human expertise, resulting in a premium and scalable customer experience.

Leatherware

Jack Gomme, the leather goods and accessories brand with a handy and minimalist touch, is based in Paris with several boutiques, and has many resellers worldwide.

Their ecommerce team wanted to improve its online customer experience and make the link between stores and the website.

The Cleed.ai human agents have been trained in order to provide the most precise Customer service support. Indeed, they know the product specificities, are connected to the back-office and to the boutiques stocks for more specific questions which leads the customers to always get an answer 24/7 to all their questions, achieving high performance.

Municipality

Levallois is a community with a wide range of services (education, health, environment, sport, online services, etc.), making it difficult for visitors to find what they're looking for. The user relations department receives many calls and e-mails asking for information on all the data (website, PDF, etc.).  

While the city was finalizing a website redesign with an agency, it wanted to offer the best possible experience. After a call for tenders, Cleed.ai was selected from among the various solutions on offer.

The objective: to offer an experience where the user can ask any question freely, without using decision trees.

The result: The quality of the answers, the constant support to adjust answers in certain cases, as well as the integration of driven data (URLs, PDFs, etc.), made all the difference. Cleed.ai enables Levallois to offer a 24/7 live online experience that is unique on the market.

Education

Formacast is an online learning platform dedicated to professionals in the legal and real estate sectors, aiming to digitize and automate the training journey while maintaining a high level of interaction and personalization.

Thanks to Cleed.ai’s modular architecture, a tailor-made and unique solution was developed, featuring:
- Stripe payment integration (subscriptions or one-time purchases),
- A live conversational coach powered by generative AI (GenAI),
- A smart quiz system that dynamically adjusts its difficulty based on user responses, with AI-generated questions,
- Full management of the quiz journey: onboarding, adaptive quizzes, satisfaction survey, and certificate automatically issued via email,
- A semantic search engine connected to a legal knowledge base (including LegiFrance and legal PDF documents),
- Enhanced accessibility with speech-to-text and text-to-speech capabilities,
- A performance dashboard with detailed analytics and progression tracking.

This solution allows Formacast to deliver a comprehensive, interactive, and certifying training program, blending automation, adaptability, and human coaching — a combination that sets it apart in the market.

Education

The ARBS Association is transforming the French education sector by equipping schools and educators with digital tools to manage and communicate educational content more effectively.

One of the key challenges was the integration of a massive event planning file, an Excel document containing over 40,000 raw data entries from multiple institutions across different cities. The Cleed.ai Assistant seamlessly processes this complex dataset to extract and deliver precise, structured information to users through a smooth conversational experience.

Thanks to this implementation:
- Users now access key scheduling and program info instantly, without navigating complex documentation.
- The Assistant has achieved 91% satisfaction in automated responses, even for nuanced and technical questions.
- Up to 15% of website visitors actively engage with the Assistant, reflecting its usability and relevance.

Moreover, the Assistant provides deep insights into user conversations, helping ARBS optimize both site content and internal customer service processes by highlighting recurring questions, pain points, and needs.